I'm Alex Vita. ForegroundWeb is my one-person business: websites, SEO and support plans, for photographers only.
Trusted by 400+ photographers in 25+ countries since 2007.
Grow your photography business with my tailored web design services, thorough SEO & design reviews,
and expert advice. I've worked exclusively with photographers for 19 years and I help established
photographers plan and build websites around the work they want to book next.
You work directly with me, from the first decisions through design, SEO and launch.
Not sure where to start? Get a website audit. 100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery.
"I'm absolutely blown away. 
"Not many pros are as responsive, considerate and simply great to work with. Thank you from the bottom of my heart." 
"Exceptional technical and design skills, with the added bonus of being extremely kind, patient, and customer focused!"
One website fix a day for 7 days, then my weekly newsletter on design, SEO, copywriting and marketing. You also get the Optimization Kit, a private page with the 60+ Photography Website Mistakes PDF, the About page checklist, the Homepage Checklist, 3 free email courses (SEO, design, blogging), the 3 planning workbooks, the Lead Delivery Test, the Website Owner’s Manual and recorded interviews.
My best advice, in your inbox, free.
Featured on:
Featured on: B&H Explora (podcast), PhotoBizX (podcast), This Week in Photo (podcast), Imagely (podcast), Sprout Studio (podcast), PetaPixel (article), Digital Photography School (guest articles), Professional Photo (magazine feature).
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Is your photography website underperforming? I can discover why and show you to turn it into an effective machine to drive your business forward.
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Need help with your photo website?
I offer a full range of web‑design & consulting services for aspiring & pro photographers.
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The complete website design & UX course for photographers, blogging course, photography business & website planning guides, and more.
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Check out the Articles section to start you web‑design education. I'm constantly adding new articles and Q&As.
You'll see I like to write actionable, in‑depth content. No fluff.
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Subscribe to the ForegroundWeb email newsletter to get new actionable articles delivered to your inbox, and to access all the free exclusive downloads for photographers.
Not sure where to begin? Start here
Not getting enough inquiries or sales? Are you constantly under-priced by your competition? Sick of struggling and know that you need to change something? The solution is positioning, and I’ll try to convince you why.
Read articleWhat are famous photographers doing right on their websites? Or better yet, what are they doing awfully wrong despite being successful? Read this detailed research project to learn more.
Read articleWith straight-forward ideas and many examples & resources, this guide will get your site on the right track. Fix as many mistakes as possible to achieve photo website mastery! All ideas are short and come with their own resources and solutions to help you eliminate any website problems.
Read articleOrganizing your content is a highly important process and should come before any design and technical considerations, before SEO. Don't let your site theme/template dictate how you structure your website. You need to decide that first, and then customize the site to meet your needs.
Read articleBrowsing habits, in particular, are changing over time; and without revamping your photography website based on recent industry standards, you're leaving money on the table (low traffic, poor conversion rates, fewer leads and sales)
Read article50 (yes, fifty) detailed SEO tips (all with examples & resources) for building a photo website that both users & Google will love! You will be learning SEO basics and more advanced tactics, how to avoid common SEO mistakes, how to increase conversion rates & promote your photography website online.
Read articleImage SEO guidelines for ranking in Google Image search, along with explanations of why you'd want to rank in Google Image search, how it different from regular SEO, how to track your image SEO results and what the future brings.
Read articleThe definitive guide on optimizing your images to increase the speed of your photography website: how to size & compress your images, what file types and tools to use, how to test your site's speed (plus examples & FAQs). Start your engines!
Read article
Get noticed & sell more work with my effective design & development services. I'll help you build or improve your online photography presence, regardless if you're an amateur photographer just starting out, or a large photo agency looking to better target your audience. Anything from full website redesigns to SEO work & website support.
I love exploring creative & technical solutions for your photography website, focusing on honest collaboration, clarity and getting results for your business. I value simplicity and I enjoy working with passionate photographers. Understanding the big picture and paying attention to small details are both critical, I try to practice them in my work every day.
A wedding website and a print store do very different jobs, so here’s my work sorted by the kind of photography.
Print stores, photo tours and guides to places, plus the sites I’ve built for this kind of work.
Venue pages, a starting price and an inquiry form couples finish, plus the wedding sites I’ve worked on.
Session pages parents can book from, prices that include photos, and a form that works around a due date.
One way in for people booking a headshot, another for companies booking a team day.
Dogs, cats and horses: what an owner checks on a pet photographer’s site before they book.
Matt Baugh in Myrtle Beach: a site still set up for weddings, rebuilt around what listing agents check.
Zoggavia’s 150,000 aviation photos on PhotoDeck, made easier to search and buy from without a rebuild.
Photographers only. ForegroundWeb is a one-person business run by me, Alex Vita, and since 2007 I've worked with everyone from beginner photographers to full-time pros and large agencies (400+ photographers in 25+ countries so far). I only rarely take on other websites, and only when they're close to the creative industries, like illustration or fine art.
A custom website starts at $4,500, and smaller sites are quoted on request. A makeover of the site you already have is $2,000. If you're not sure what you need, the $295 audit tells you, and 100% of your audit fee is credited toward any project over $1,000 booked within a month of delivery. Support plans for a finished site start at $400 a year, and every price is on the costs page.
Of course. I'm based in Bucharest, Romania, and I've worked with photographers in 25+ countries, including the US, Canada, the UK and Australia. Everything happens over email and Zoom, and time zone differences are never an issue.
ForegroundWeb is your go-to place to learn how to improve your photography website and business.
I'm Alex Vita, ex-photographer turned web-designer, working exclusively on photo websites.
One website fix a day for 7 days, then my weekly newsletter on design, SEO, copywriting and marketing. You also get the Optimization Kit, a private page with the 60+ Photography Website Mistakes PDF, the About page checklist, the Homepage Checklist, 3 free email courses (SEO, design, blogging), the 3 planning workbooks, the Lead Delivery Test, the Website Owner’s Manual and recorded interviews.
My best advice, in your inbox, free.
No spam ever. You are free to unsubscribe at any time.
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